HOSPITALITY AND FOOD SERVICE
HOSPITALITY
AND FOOD BEST AND WORST: HOW TO SUCCEED IN THE FOOD AND HOTEL BUSINESS
A MASTERPIECE! THE BEST AND MOST
INFORMATIVE HOSPITALITY BOOK IN A DECADE!
Richard Sands, Staff Writer.

The introduction
of this book created an enormous interest in reviewing HOSPITALITY AND FOOD
BEST AND WORST. The author wrote: “The
Italians created Pizza and Caruso. The Greeks created Ouzo and the Parthenon.
The French created the “un je ne sais quoi”, soupe du jour, Napoleon and
“Voila!” The Mexicans created tortillas and Pancho Villa. The Indians created
curry and Gandhi. The Chinese created noodles and Lao Tseu. The Americans
created everything, and the century we live in. A century of extravaganza in
hospitality, 5 star hotels and extraordinary food service… The United States
has a monopoly on the world’s best hospitality; indeed, we have the best
hotels and the most experienced hospitality staff around the globe. In
America, we analyze everything, and love to rate things and stuff. We are fond
of lists and colorful definitions. In some instances, we elaborate on the most
basic and elementary ideas and concepts. Hospitality is not an exception. And
here is how we define and understand hospitality in the United States:
-
Hospitality is human, because we deal with people and serve
customers
-
Hospitality is pure psychology, because we interact with people,
understand their needs and cope with their most complex wishes
-
Hospitality is a practical philosophy, because we set up ideas,
goals and objectives
-
Hospitality is a challenge, because we compete with each other and
try to overcome the competition
-
Hospitality is sport, because we have to score and win
-
Hospitality is science, because we have to understand its
mechanism, generate revenues, maintain and upgrade those sophisticated
tools and equipments
-
Hospitality is art, because we surround guests with beauty, fine
taste, eye-catching menus, and the delightful madness of our chefs
-
Hospitality is therapy, because we provide guests with comfort and
relaxation
-
Hospitality is leadership, because we make decisions and lead
-
Hospitality is fun, because we offer guests, entertainment,
attractions, leisure and good time
-
Hospitality is excellence, because we set and maintain quality
standards and measurements in the industry and guest service.
- And
hospitality can be a pain in the derriere…”
And this was more than enough to keep me going. I read the book twice. And
each time, I discovered new things. I was captivated by its contents, the
multivariety of the subjects, and particularly the depth of Maximillien de
Lafayette.
Magnificent at so many levels!
The book is magnificent. It should prove to be
helpful to students, teaching faculty and the general public. Basically, it is
a mini-encyclopedia presented in eloquent simplicity and stimulating style.
Some chapters are purely academic. Many others are a vivid and picturesque
tableau of every possible aspect of food service, 5 star menus, effective
hospitality leadership, even critical subjects, such as stress management, how
to deal with a tyrant boss, and hospitality critical quality measurements. The
chapter on rating chefs, hotels, restaurants and food services is the piece de
resistance. It is fun, entertaining, and impressive. If you are hospitality or
culinary arts students, this book is your ultimate guide. If you are a
hospitality professional, this book is your quality criteria handbook. And if
you own an establishment, “Hospitality and Food Best and Worst” is your
savior, especially, if your business is not doing so well. At all levels, this
book is a gem. Get your copy. You will treasure it for years to come. It is a
joint publication of Amazon Company and the American Hospitality Institute.
Price: $29.95. Available worldwide and online via amazon.com
TAXES

Gain from tax spending
NEW YORK- Investors are heading into a quarter that will
likely favor small- and mid-cap stocks as corporate profits rise and
businesses rush to take advantage of a tax break designed to give a lift to
small manufacturers. Companies have an incentive in the fourth quarter to take
advantage of the tax break, known as bonus depreciation. It allows companies
to write off more than usual of the price they pay for assets such as
equipment, trucks and even racehorses. The stimulus will end in 2005 as the
tax law changes, and that could put a damper on economic activity and slow
corporate profit growth, Wall Street experts said. Shares of major
manufacturers won't reap any benefits from the tax break because the impact on
their profits would be minimal. But their small- and mid-sized counterparts
should benefit, said Howard Silverblatt, equity market analyst for Standard &
Poor's. Companies that are supplying equipment and these depreciated items
cumulatively will feel something ... They will get a (boost) from the fourth
quarter, but it is going to hurt later on," Silverblatt said. Faster
sales of equipment induced by the tax break will lead to weaker demand next
year and likely slow sales and profits for the companies that benefited, he
said.
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In keeping with this scenario, profit growth is forecast to slow to 12
percent to 17 percent in the third quarter, accelerate to 15 percent to 19
percent in the fourth quarter, then recede to single digits in the first
quarter of 2005. "It means equity market investors probably have to temper
expectations for next year," said Anthony Chan, senior economist at JPMorgan Fleming Asset
Management. Bonus depreciation applies to a wide range of manufactured
equipment. Companies that have benefited range from automakers to personal
computer manufacturers to farm equipment makers, experts said. Supporters
described the tax break as benefiting Main Street America because the changes
are greatest for businesses whose profits are below $250,000 a year. President
Bush and supporters in Congress sought to stimulate business spending and the
economy with the provision in the tax law. It is one of the few remaining
fiscal and monetary policies to stimulate the economy.
FASTER TAX
WRITE-OFF: Bonus depreciation allows a company to write off an extra
amount of a capital asset that it buys in the first year. The company can
depreciate 50 percent of the value of assets, thereby lowering its taxes and
giving a lift to profits. Even thoroughbred horses bought by farms for racing
qualify for bonus depreciation. But the tax break expires at the end of the
year and the previous, less generous standard depreciation rules go back into
effect. SOME COMPANIES HESITATE: Some financial experts said up
to now businesses have been hesitant about investing in equipment and using
the tax break. Uncertainty about the economy and possible attacks
against the United States have made companies reluctant to spend, said Sidney
Blum, director at financial advisory firm Leone & Associates in Buffalo Grove,
Illinois.
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"You
would rather not spend the money and have it available in reserve, even though
you are giving up some tax benefits," he said. Business
spending on equipment has begun to pick up after a lull and typically grows
late in the year, said Bill Zadrozny, chief executive of Siemens Financial
Services U.S., the Siemens AG (SIEGn) subsidiary that helps to finance
equipment purchases. "I'm not sure bonus depreciation is driving any manic
behavior now -- not yet. Over the next month it could possibly change," he
said. But other experts said this and other tax breaks have helped the
economy recover from the Sept. 11, 2001, attacks and the subsequent recession.
Without the tax breaks, "we would have encountered even greater deceleration
of growth and greater deceleration of corporate profits," said Chan of
JPMorgan Fleming Asset Management. Chan foresees a rush of spending in the
fourth quarter that will boost business investment. Increased capital spending
can lead to more jobs, which the economy badly needs, he said. The latest
Labor Department figures on Friday showed weaker-than-expected jobs growth in
September. Chan forecasts that the return on investment for stocks will come
in at about 7 percent this year, using the S&P 500 companies and excluding
dividends. With them, stocks will return nearly 9 percent. Next year, the
return on investment will probably slip to 5 percent to 6 percent, excluding
dividends, he said. As for bonus depreciation's impact on stocks, Chan said,
"I think it will come to bat for us in the fourth quarter." -Reuters/K. Bary
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